IRI hires GroupM’s Goldhersz as data EVP
In this new role, Goldhersz (pictured) will be responsible for using the latest innovations in data and artificial intelligence to improve the way brands communicate with their consumers and expand IRI’s partner base.
He has more than 20 years’ experience working in media and data and has spent the past four years in the GroupM role. Prior to that he was vice-chairman, North America CEO and Worldwide COO for MediaCom, where he oversaw analytics, research, digital media, planning and strategy.
From 1998 to 2004, Goldhersz was founder and CEO for MediaCom Digital and CEO for Beyond Interactive.
Andrew Appel, president and chief executive officer of IRI, said: “Harvey’s unmatched experience in data and marketing is a perfect fit for IRI and will help advance our ongoing mission to best understand the consumer and improve their brand experience by turning insights into action.”
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