Hinds will be based at IRI’s European head office in Bracknell, UK, and will oversee the development of a new European Retail Centre of Excellence, that aims to help retailers optimise the insight and value they gain from data.

Prior to IRI, Hinds spent several years at insight consultancy Beyond Analysis, where he led a number of client engagements, including Musgrave, Kingfisher Group, Mothercare, Penguin, JustGiving and Visa Europe.

Hinds also spent five years at dunnhumby where he was responsible for insight and loyalty engagements for multiple clients, including Shell, British Airways, Deutsche Telecom, Orange, Barclays Bank, BSkyB and Tesco.