Cash (pictured) had previously held consulting and senior management roles at Engine Insights, Research Strategy Group International and client-side companies Ameritech/AT&T, Northern Trust and RR Donnelley.

Ironwood Insights is a research firm focused on research design, data collection and analytics and reporting.

Brad Larson, founder of Ironwood Insights, said: “We are excited to have Brian coming on board. His focus will be helping clients solve their business issues through creative, pragmatic research design, execution and analysis.

“He brings a consultative approach and perspective grounded in years of experience from both the client and supplier sides of the insights industry.”