The company said that using the Toluna branding for the parent company would better reflect Toluna’s work and position in the market.

ITWP was incorporated in the UK in 2000 and is the parent company for Toluna, Harris Interactive and KuRunData.

The company employs 1,500 people worldwide, with 24 offices across six continents.

Michele Morelli (pictured), senior vice president of global marketing strategy for Toluna, said the change in branding, which is effective immediately, would provide customers with greater clarity.

“We leaned heavily into this idea of reducing complexity – not only in our brand design but in our brand structure,” she said.

“Toluna has always offered companies unprecedented service flexibility and quality while upholding its commitment to technology innovation and human insights, and that will continue as we now give our clients around the world a more consistent brand experience.”