Caldwell joins ResponseAI from Ask Your Target Market (AYTM), where he was client director for Emea and Apac. Prior to that, he was senior director of Emea partnerships at Pureprofile. His career in market research spans 30 years and he is a fellow of the Market Research Society.

In his new role, Caldwell will be responsible for growing the user base for Response:AI in the UK and Western Europe, supporting the company’s existing sales and account management teams in Central Europe, the US and Japan.

Response AI was founded in 2016. The company has an automated platform for survey research, used for tasks including product and service testing, brand equity analysis and advertising development.

Frederick Barber, chief executive, ResponseAI, said: “We are pleased to have Johnny bring his extensive experience and broad network to our company, enabling us to grow our presence in these important markets. His strong reputation in the consumer insights industry will be a great asset to our company.”

Rene Henc, the chief research officer at ResponseAI, added: “Johnny’s detailed knowledge of survey methodologies and sampling sources, coupled with his understanding of the technology powering market research, make him the ideal person to communicate our advantages to potential new users.”