The agency’s remit is for quantitative research and it joins seven other market research companies on the roster. The agencies will work with the BBC for at least the next two years.

Gemma Newell, creative director for design research, BBC user experience and design said, “We see our research commissions as collaborations between the agencies and our internal research specialists. For this reason, we set up work packages in different research specialisms to allow us a more discursive working relationship with agencies, where we can understand each other’s perspectives, insights and expertise over time.”

Graeme Lawrence, director at Join the Dots said, “We are delighted to add this iconic British brand to our client list. The BBC’s output is hugely varied and touches the lives of practically everyone in the UK. It will be exciting to bring our experience and research expertise to bear on their work.”