Arora will head up Kadence International’s insight practice in India, and will also lead the company’s business development efforts in the country.

Before joining Kadence International, Arora was chief operating officer at NFX Digital, and has also worked at companies including Kantar and Nielsen.

Aman Makkar, managing director of Kadence International’s India office, said: “We’re committed to investing in the right people to strengthen our offering and Vipin brings a unique blend of experiences that will help us achieve this.

“His broad ranging research expertise will benefit our team as we seek to grow our insight practice, while his experience in online research will be invaluable in helping us further build our capabilities in this area to meet clients’ evolving needs.”