Kahlert, who currently serves as managing director of GfK’s digital market intelligence and media & entertainment groups in the US, will assume his new role on 1 August, 2013.

Stefan Raum, GfK’s global head of audience measurement, said: “As GfK MRI continues to mine the potential of innovative measurement and reporting, and taps into the resources of GfK’s global family of experts and resources, Florian will provide solid direction and focus. We feel lucky to have him assume this key role at such an important moment in GfK MRI’s evolution.”