David Busfield joins TRA as business director, responsible for several of the company’s partnerships in the FMCG, tech and financial services sectors.

Busfield, formerly group director at Kantar’s Sydney office, will also lead TRA’s quantitative practice.

TRA has also appointed Melouise Hucker and Tia Agnew as senior consultants, and Alex Mansfield as cultural and quantitative consultant. All three previously worked at Fiftyfive5, part of Accenture Song.

TRA has offices in Auckland, Melbourne and Sydney. Terri Hall, managing partner at TRA, said the new roles mark “the next chapter” for the company’s growth in Sydney.

Hall said: “Our mission is to use our understanding of human behaviour to identify growth opportunities for our clients.  For us to do this, we need smart and passionate thinkers; a team of experts who use their different perspectives to reveal unique and uncommon insights that drive change and success for our clients. We have found all this and more in this group of exceptionally talented people.

“David brings significant expertise and a clear drive for excellence and partnership which I know will only bolster how we show up and deliver for our clients across diverse business problems and sectors.”

Pictured back row: David Busfield, Alex Mansfield and front row: Tia Agnew, Melouise Hucker