Khan is currently director of international developments at Kantar Media Audiences having been country head of TAM Pakistan & international TV development director at Taylor Nelson Sofres.

Kantar said the appointment was to bolster its presence in those emerging markets, having already been active in the region with operations in the UAE, Egypt, Turkey, and technology licensing arrangements in several territories in southern Asia.

“We see huge potential in this region across all areas of media which means putting in place credible electronic measurement techniques to underpin trading currencies,” said Keld Nielsen, global commercial director, Kantar Media Audiences.  “In appointing Mansoor to this key role to develop our local presence, the industry will also benefit from his considerable skills and experience.”