Vermeulen (pictured) was previously working at Nielsen, where she was an insights director at NielsenIQ Bases and director client consulting.

In her new role, Vermeulen will focus on innovation consulting.

Isabelle Mérillou, managing director at Kantar Belgium, and Corinne Mostaert, innovation and customer experience lead at Kantar Belgium, said: “We are very excited to have Sabine join the team, as we know both clients and colleagues will significantly benefit from her experience, insights and energy.”