Page (pictured) worked at Kantar Millward Brown for almost 20 years, most recently as executive vice-president, global head of research solutions, and managing director of offer and innovation.

In his new role, Page will lead a business unit focusing on applying Affectiva’s emotion analytics to content, media testing and the customer experience.

The company’s technology has been used within market research to measure consumers’ emotional responses to videos and advertising. It now wants to expand its use to include other aspects of the customer experience, according to chief executive and founder, Rana el Kaliouby, who said: “Graham’s deep industry experience and innovative mindset will be key in accelerating that growth.”

El Kaliouby added: “For nearly a decade, Graham has partnered with us to bring Affectiva into Kantar’s practice and grow its impact. We’re thrilled to welcome Graham to the team as a long-term advocate and a serial innovator who will pioneer an entirely new standard for understanding meaningful interactions between consumers and brands.”