Kantar final bidders reportedly shortlisted
Private equity firms Bain Capital, Apollo and Platinum, along with a fourth undisclosed bidder, have been shortlisted for the auction’s final stages, sources told Reuters.
WPP is looking to sell a majority stake in Kantar as it looks to reduce its debt. The company wants the partial sale to be finalised around the end of the second quarter, a source told Research Live.
In its latest financial results, WPP said the sale of Kantar – which kicked off last year – was progressing in line with its expectations. Chief executive Mark Read (pictured) has previously said the company hopes to retain between 25% and 40% of its stake.
WPP declined to comment and Bain, Apollo and Platinum could not be immediately reached.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments