The ‘Kantar Reputation’ platform, designed for those working in communications and PR, will allow users to plan, target, distribute, monitor and analyse earned media activity, and access media coverage across print, online, broadcast and social media.

It also offers alerts for new coverage, a daily press review, various metrics to measure media impact, the ability to personalise dashboards, and access to a database of one million journalists.

Mark Inskip, UK & Ireland chief executive, Media Division, Kantar, said the launch was part of plans to offer “enhanced measurement capabilities for earned media” and allow “communications professionals to better analyse, report on and prove the value of PR to business”.

Francis Ingham, director general of the PRCA, described the tool as “the most comprehensive media monitoring and analysis platform.”