Part of the leadership team, both DeNyse and Fenton are internal promotions and will report to Reed Cundiff, CEO, Kantar North America.

As CRO, DeNyse will lead the company’s sales strategy and new business development across its portfolio of services. She will also manage business development resources, align talent and business goals while motivating, coaching, and mentoring team members, encouraging a collaborative team spirit.

She was previously chief sales & development officer for the insights division.

Fenton will lead business growth across top clients and prospective customers, from strategy to activation. She will develop and lead the company’s client partner organisation, focused on helping clients elevate their brands, meet consumer demands and help grow their businesses.

She was previously chief client officer for its insights division and prior to that, Fenton was the chief marketing officer and chief client officer for Ipsos North America. She has also worked at Nielsen.

Cundiff said: “Our North American leadership team is bringing more cross-Kantar thinking and providing the best possible solutions to both existing and prospective clients, regardless of division or practice area. With their proven track record and expertise, Dolly and Amy will be critical for unlocking growth in North America.”