Kantar Media and comScore extend cross-platform services to Latin America
TGI Clickstream, the cross-platform service combining TGI survey data from Kantar media and digital measurement data from comScore, is to be made available across Latin America.
The service, which is already available in the UK, France and Turkey, will be launched in Brazil later this year. Subsequent launches in 2017 include Colombia, Argentina, Peru and Chile.
“ComScore remains committed to accelerating the creation of new cross-platform services for the industry, and the response to our global partnership and the progress made has already been extremely positive," said Serge Matta, CEO of comScore.
"Kantar Media’s recognised position as the provider of media research currencies in the region, combined with our rich digital assets and expertise will ensure cross-platform measurement becomes a reality in Latin America.”
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