Singh (pictured) will help define, create and communicate market messaging about products and tools at Kantar’s largest division in her new role.

In the new role, Singh will report directly to Ted Prince, chief product officer at Kantar.

Before joining Kantar, Singh led product marketing at data and analytics company SAP for almost a decade.

Singh, who is based in London, also serves on the board of Sarthak, a non-profit organisation helping young people with disabilities find employment.

Prince said: “As we continue our transformation journey at Kantar and set new standard for delivering our industry’s most innovative and valuable products, it is important that we bring our clients on the journey with us.

“Ashruti will play a key role in giving our clients a much clearer understanding of how our product and solutions solve their most persistent marketing and business challenges.”