Kantar names UK ROI head
Sturgeon (pictured) joins Kantar’s analytics practice and will lead the ROI team, supporting global and UK projects.
At Mindshare UK, he led the data science team and prior to that, held senior roles at MediaCom and PwC.
Kantar’s analytics practice includes its Athena modelling platform, which draws on metrics including media spend and brand equity to offer a view of marketing effectiveness.
Amy Cashman, chief executive, insights division, UK & Ireland, Kantar, said: “Paul is a fantastic addition to our team as we see increasing appetite among our clients for intelligent and focused guidance around ROI.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments