Chung (pictured) was previously at the Lee Kuan Yew School of Public Policy, where she was programme director for Executive Education Singapore Futures and has also led strategic planning and government relations.

Prior to that role, Chung spent the majority of her career working in the Singapore government working across policy, strategy, and futurist roles in various economic and infrastructure agencies.

Government departments Chung has worked in include the Ministry of Trade and Industry, the Centre for Strategic Futures (under the Prime Minister’s Office) and the Ministry of Transport.  

Sandra Lim, managing director at Kantar Public Singapore, said: “It is not often we find someone who has undertaken senior positions within both the public and commercial realm.

“Hence, we are excited to have Cheryl on board to head the Singapore market. Her expertise in foresight will provide an added dimension to the insights and analysis work that we already provide.”