Petrie (pictured left) previously led social research work at the Department for Education, working on the development of education, skills and children’s social care policy.

In addition, Petrie has worked in a number of senior government roles, including at the Department for Work and Pensions.

Phillips (pictured right) had a prior role at the Office of the Children’s Commissioner, where she led on data and analytics.

Previously, Phillips also was head of statistics at Ofcom, among other senior roles across government.

Craig Watkins, chief executive at Kantar Public UK, said: “Vicky has demonstrated exceptional leadership at the intersection of social research and policy, particularly at the Department for Education. Her deep expertise and experience across government will strengthen and advance our evidence offer in the UK.

“Donna is bringing fantastic data and leadership skills to the UK team. Her experience will ensure that we continue to offer cutting edge data services and analytics to our clients.”