Voice of Ukraine is a longitudinal collection of migration paths, needs and expectations of Ukrainians, primarily women, displaced through war. The research programme runs across Europe and includes a focus on return plans of Ukrainian refugees.

Yves Fradier, director, Kantar Public, said: “The voices of those affected deserve to be heard and taken into account, as we learned from the fight against Aids 40 years ago. We wanted to help inform public policy by producing data that was as solid as possible, given the circumstances.”   

Judith Passingham, chair of the judging panel, said: “The panel was particularly impressed by the fact that this case was researching displaced populations in their own voice. With an estimated 108 million people forcibly displaced on a global basis, the ability of the research industry to reach these populations and inform policymakers and providers is essential. This case is an important reminder of the role of researchers in enabling everyone to have a voice.”  

Tony Cowling, one of the founders of Taylor Nelson, died in March 2020. The not-for-profit Tony Cowling Foundation aims to recognise the contribution Cowling made to the market research industry, and works to support the industry, and aims to recognise the contribution Cowling made to the sector.

Reflecting on this year’s award entrants, the board of the Tony Cowling Foundation remarked: “We were struck by the range of business challenges addressed by the innovations this year as well as the range of business models. We look forward to sharing the work of all our finalists in the coming months.”