It is understood that job losses were announced at a town hall meeting on Monday 21st September, and that around 300 people could be impacted, equating to 10% of the workforce in the country.

Kantar have confirmed that cuts would be made, but did not state the number of people involved.

Edmund Gemmell, head of brand and communications at Kantar, said: “Like many companies, Kantar has felt the economic impact of the Covid-19 pandemic. We are making changes to our business now, unfortunately including redundancies, to ensure we rebound in a stronger position, capable of sustainable growth.

“The changes we are making are focused on building a faster, simpler organisation that allows us to allocate resources to our growth and innovation priorities, and better support our clients as they recover from the economic uncertainty.”

Last year, 60% of Kantar was sold by WPP to Bain Capital Private Equity. The former chief executive, Eric Salama, left in February this year.

Kantar also sold its employee insights business to employee survey and people analytics firm Perceptyx in July.