Hall has more than 16 years of consumer research experience, and joins as Vice President of Instant.ly – a newly-created role. She was previously a senior executive at Kraft Foods.

“I’m excited to apply my consumer research experience to build on uSamp’s success and develop technology-driven research solutions that meet the customer needs of today,” Hall said.

Alan Gould, CEO of uSamp, added: “Karyn is a consumer research veteran, having worked with some of the best-known brands at one of the world’s most influential consumer packaged goods companies. She will help guide the research approach and methodological development of uSamp’s new Instant.ly products upon which major brands and blue-chip companies have come to rely.”