Imafidon (pictured) was awarded Member of the Order of the British Empire for services to the social and market research professions. 

Imafidon co-founded ClearView Research in 2015 and is also the author of That Peckham Boy. In July 2023, he was interviewed in Impact magazine about the book, inclusive insight and how researchers can foster optimism in society.

ClearView Research offers insight on diverse audiences to inform business strategies and to support social impact evaluation.

Also recognised in the Birthday Honours List was Claire Enders, founder of Enders Analysis. Enders was awarded Commander of the Order of the British Empire for services to media.

Lisa O'Keeffe, secretary general at the International Working Group on Women & Sport, was honoured for her previous role as executive director of insight at Sport England. 

Samantha Rose, deputy director, data and analysis division at the Department for Transport, was named for services to advanced analytics. 

David Marshall, lately director of the census at Northern Ireland Statistics and Research Agency, was also named in the list, along with George McMath, lately deputy principal of the agency.