Kids & Youth Research
What does it feel like to be a young person growing up in 21st-century Britain? How do they identify and express themselves? How do they want to communicate and relate with each other and with third parties?
We selected the very latest research projects to try and answer all these questions and more in just one day. As well as assessing innovative research methods this conference also raised important questions about the responsibilities that researchers and marketeers have when engaging and influencing this fascinating segment.
Key case studies from MTV and Levi Strauss and insights from the BBC, IKEA, Department of Education, Girlguiding UK, NHS Tower Hamlets, Hothouse Fiction and from young people themselves
Download conference presentations here
Dr Barbie Clarke, CEO, Family Kids and Youth Marc Goodchild, Editorial Lead, BBC IPTV
Joeri Van den Bergh, Director, InSites Consulting – On Sneakers
Peter Robinson, Head of Research, Dubit Sue Eustace, Director of Public Affairs, Advertising Association
Polly Hollings, Associate Director, Qualitative, GfK NOP Social Research
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