Kids Insights, which is part of Manchester-based insight firm The Insights People, will be surveying around 21,000 children a year in both countries as part of the expansion.

The company offers real-time and monthly insight reports on current trends in children’s attitudes, behaviour and consumption.

The Insights People earlier this year launched in Mexico and Brazil, and the company already worked in the UK, US, France, Germany, Italy, Spain and India.

Nick Richardson, chief executive of The Insights People, said: “Launching Kids Insights in Australia and Canada represent an important milestone, as we are now surveying an additional 21,000 children in both countries, giving us a new total of 200,000 a year, and providing all of this data to our clients in real-time with expert analysis from our growing team of researchers and analysts.

“We look forward to supporting businesses in Australia and Canada and businesses looking to enter these markets with industry-leading independent data and insights.”