The newly created role means Wrench (pictured) will work directly with the heads of Kin + Carta’s seven strategic businesses.

Among the agencies it owns are Incite, Pragma, Hive and Relish.

Wrench has worked as a consultant for the past seven years and has also worked at agencies including Landor Associates, The Engine Group and ROI Communications.

During his five-year stint as CEO of Landor, he oversaw 22 offices and 900 employees, expanding the Landor network in the Middle East, Asia and India.

Wrench said: “Kin + Carta’s connective model is compelling – the agencies that sit under each of the organisation’s three pillars of strategic consulting, digital innovation and creative communications are specialists and are already effectively collaborating under the connective ethos. It’s a model that’s resonating with clients who are serious about deep digital transformation and connected customer experiences.”

Schwan added: “Charlie combines a deep level of expertise across brand, communications, emerging technology and strategy with a proven track record of bringing the best out of multiple consultancies. His addition is well timed as we seek to accelerate Kin + Carta’s continued growth.”

In addition, its chief financial officer Brad Gray is setting down and will be replaced by Chris Kutsor who was most recently investor relations officer at Motorola Solutions.