Korst (pictured), who joined the company’s advisory board earlier this year, will be responsible for GBH Insights’ strategic marketing and insights practice in his new role, working alongside its co-founders, chief executive Jon Greenwood and chief research officer Eric Bradlow.

Formerly a chief marketing officer and product management executive, Korst’s background includes roles with Microsoft, T-Mobile and Avalara. He is based in Seattle, where GBH Insights is opening a new office.

The company has also appointed Brian Zeug to its advisory board. Formerly global managing director of human truths at Google, he has led analytics and measurement practices for Google, Nielsen, Yahoo!, Mars and Unilever.  

Bradlow said: “Jeremy’s deep experience at the marketing helm of some of the most storied names in tech – combined with his prowess for outside-in, customer led marketing and product innovation – creates immediate value for our clients. As a strategic advisor, Brian’s data-driven expertise further builds on our vision at GBH as we empower CMOs and brands to make smarter decisions at every stage of the marketing lifecycle.”