Kulkarni (pictured) will lead and develop the company’s electronic audience measurement business initiatives globally.

With 20 years of experience in media research, Kulkarni has previously led strategic business units in research agencies. His most recent position was international business development director at Kantar Media, and prior to that, he was international marketing director at TNS Media Research.

Liz Landy, global head of audience measurement, Ipsos MORI, said: “Pushkar has hit the ground running and is already pursuing major opportunities across the globe. Adding someone of Pushkar’s credibility and enthusiasm to the existing team gives them the bandwidth to be even more dynamic.”

Kulkarni added: “The investments being made in the team and in developing products, such as MediaCell, are clear indications of the commitment that we have to our clients and improving our offer.”