Landy (pictured) will report into Yannick Carriou.

Caroline Walker, recently recruited from Millward Brown to lead Ipsos ASI, will take on the role of managing director for Ipsos Connect. She will focus on client management, leading a fully integrated team which will include qualitative specialists and data scientists.

Landy said: “The world is now all about content, communications, context and consumers. Our job is to be experts on the best way of understanding and measuring the success of these areas, whatever and wherever they are placed. With my specialist media background, and Caroline’s advertising one, we are perfectly placed to ensure Ipsos Connect provides our clients with the most relevant solutions to their business issues.”

The formation of Ipsos Connect was announced last week, an amalgamation of ASI and Ipsos MediaCT. It officially launches next month.