Among the new staff hired to the US team is Heather Hart, associate vice-president, research, who was formerly director at quantitative marketing research firm Material.

Matthew Luff has become vice-president, business development at Leger, having previously been vice-president of client service at Nailbiter in Chicago, as well as holding various leadership positions at Nielsen Bases between 2004 and 2022 and beginning his career in client consulting and research analysis in the UK.

Wayne Link has joined Leger as vice-president, client development, having previously worked at MetrixLab, Ipsos and PepsiCo.

Finally, Ben Piper has been named as vice-president, business development, having held a prior role as principal research consultant at Zappi.

Alicia Ierardi, executive vice-president, US, at Leger, said: “The decision to bring on board four distinguished professionals into our US division is more than a step towards enlarging our team: it’s a leap into the future of expanding our AI, market research, innovation and analytics capabilities.

“With these hires’ skillsets, we are enhancing our ability to listen to the pulse of the American market, anticipate trends and deliver insights that drive success.”