Lavergne, who is based in Montreal, has worked for Leger for six years and was previously associate vice-president, business development.

Lindstrom is based in Vancouver and has worked for Leger for nearly four years, having been associate vice-president, client solutions since March 2023.

Porter was previously an independent consultant, has experience in hybrid research approaches and will be tasked with expanding Leger’s international capabilities.

Steve Mossop, executive vice-president at Leger, said: “Lana’s extensive experience in market research and her proven track record with both qualitative and quantitative research make her an invaluable addition to Leger.

“Her expertise will not only strengthen our offerings but also help drive our continued growth and innovation in delivering exceptional insights to our clients – something she is well known for in the industry.”