Lesser departs GroupM for AT&T

US – Brian Lesser, North American CEO at GroupM, is leaving to take up a new role as CEO of new business at AT&T.

Brian Lesser

Lesser (pictured) was named CEO of GroupM in 2015. Prior to that, he helped to build and run the GroupM speciality buying unit Xaxis

At AT&T, he will serve as CEO of new business focused on advertising, content, data and analytics. 

According to Business Insider, this is a pivotal time for AT&T as it seeks approval of a large deal to acquire Time Warner. 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts