Lightspeed unveils new solutions for Australian market
The new capabilities are: AdTracking, Bulletin Boards, Business Matters (a panel of ‘affluent and influential respondents'), CATI, Facial Coding, Metering (PC and mobile meters for digital activity tracking), Mobile Audience, Social (social media monitoring); Video Appends (video insight) and Youth Matters (a panel of 12-29 year olds).
“We’re solving business problems through connected consumer insights; our wide range of research solutions makes us uniquely positioned,” said Martin Filz, chief executive officer, Asia Pacific (pictured).
“Introducing these technology-driven add-ons will assist our clients in the navigation of these new methodologies and will add value to the future of the research industry.”
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