Formerly head of trading and partnerships at Magna, in his new role Longhurst will be responsible for leading the investment arm in the EMEA region, working alongside the global accountability team.

Reporting to IPA Mediabrands EMEA chief executive Caroline Foster Kenny, he will lead a team of investment practitioners, working with local markets to maintain consistency in each region.

Longhurst takes over from Sarah Horton, who has been appointed as chief investment officer for Rufus Worldwide at IPG’s Initiative, based in Los Angeles.  

Foster Kenny said: “Kevin has been pivotal in helping to provide advertising and marketing solutions for our clients. We know he will use his vast experience to lead Magna across EMEA and to continue to provide the best possible marketing solutions for our clients.”