The agreement will see the two firms work together on research technology, and offer research project resources for researchers, brands and businesses.

Both firms have acquired additional investment in recent months, with Attest closing a more than $60m Series B funding round in October and Lucid having entered into an agreement to be acquired by research firm Cint for $1.1bn.

Emel Mohammadally, senior vice-president of Europe, Middle East and Africa at Lucid, said: “Gaining ethically sourced insights, knowledge, and data on future or potential customers has become crucial to business success.”

Jeremy King, chief executive at Attest, said: “The research industry is moving at such an exciting pace, with increasing demand for simplicity and power; simplicity to start and conduct great research easily, with power to land on unique insights and take action with ever-increasing confidence.

“Lucid shares the same mindset as Attest when it comes to radically improving the capabilities and availability of market research. We’re all very excited to continue our partnership.”