Bennathan (pictured) was previously at Zeotap Data, where he worked in the building, selling and distribution of audiences in digital advertising.

Prior to Zeotap, Bennathan led teams at companies including eXelate, Nielsen Marketing Cloud and Oracle Data Cloud.

At Lumen, Bennathan will have global responsibility for partnerships, platforms, publishers and buy-side relationships across all of the firm’s products.

Founder and chief executive at Lumen Mike Follett said: “We are delighted to welcome Matt to the executive leadership team. His track record of delivery in marketing and advertising across insights, activation, measurement and optimisation is truly exceptional.”