5 January 2011
Macromill launches purchase data business with ad agency partners
JAPAN— Macromill, an online research agency, is partnering with advertising and marketing firms Hakuhodo and Tokyu Agency in establishing a subsidiary company to collect and sell data on consumer commodity purchases in Tokyo.
Hakuhodo will take a 15% stake in the business while Tokyu will hold just over 3% of shares. Macromill, headed by chairman Tetsuya Sugimoto (pictured), owns the rest.
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