Mallardi joins after a year at Buyology – Martin Lindstrom’s neuromarketing agency – where he was executive vice-president, sales and marketing. In his new role, Mallardi will be focused on expanding Blueocean’s client roster.

“Mark is a talented leader with many years of experience in building and motivating highly successful sales teams, cultivating new client relationships and delivering strategies that result in business impact,” said Blueocean’s CEO Kumar Mehta.