Market Force Information adds focus groups
Both in-person and online focus groups will be available through the partnership, which will give Market Force clients access to a panel of 1.6 million members and 20 focus group facilities across the US.
Market Force focuses on quantitative tools including customer experience and employee engagement surveys.
Ray Walsh, chief executive at Market Force, said: "Our clients want to understand what matters most to their customers, and this new partnership will enable us to help determine what they should be measuring and why."
Laura Livers, chief executive at Focus Pointe Global, added: "We are thrilled to be partnering with Market Force to offer qualitative research methodologies to their quantitative toolbox."
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments