Marketing and comms firms launch Leadership Institute in China
The institute’s stated purpose is to raise the value and awareness of marketing and communications across the region.
Partners include Burson-Marsteller, Wolf Group Asia, Y&R, Penn Schoen Berland, Landor Associates, and communications training company Acewood.
David Wolf, president and CEO of Wolf Group Asia, said: “There really is nothing else in China or the Asia Pacific region that brings together such a wide range of seasoned professionals to deliver cross-disciplinary marketing communications expertise.”
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