Van der Hoeven joins from GfK, where he was responsible for GfK Panel Services in Belgium and the Netherlands. He was also a board member of Europanel (a Kantar Worldpanel and GfK joint venture).

“Lucien’s track record of successfully growing the business and increasing profitability in the European marketplace will be a significant asset to MarketShare,” said Iván Markman, MarketShare COO.

“He joins us at a particularly exciting time as MarketShare continues to grow its EMEA operations rapidly while defining the future of advanced marketing analytics technology and digital attribution.”