The direct access portal is built on Maru’s proprietary tech platform. Maru clients can also access current projects managed by Maru divisions Maru/Blue and Maru/Matchbox as well as import data from other sources to give one, holistic view of performance.

This portal for self-serve work combines with our advisory offer to give clients direct access to all their customer insights and means they can choose projects to suit their needs from our fully flexible service model.

Ged Parton, CEO of Maru Group, said: “Maru/Hub is a platform created for the future. For the first time, clients can have greater visibility and flexibility of their research data and create their own self-serve research projects, all from one single cloud-based portal. It is an important milestone in Maru’s strategy to drive innovation and efficiency in the insights industry with the first fully-flexible insights model.”