Patricia Chapin-Bayley (pictured right) has been promoted to president, western region and head of technology and media verticals.

Before taking up her new role, Chapin-Bayley was senior vice-president strategy and development, joining the company in July 2021. She previously worked for almost 15 years at Toluna.

Loukas Tziotis (pictured left) has also been promoted at Maru/Matchbox, becoming managing director, media, entertainment and technology.

Previously, Tziotis was senior vice-president, media, entertainment and technology, and has been at Maru/Matchbox since 2016.

Ged Parton, chief executive at Maru Group, said: “Trish is a decisive, visionary executive with tremendous energy and ideas. As an experienced strategist and research leader with an incredible track record, this new position is very much in Trish’s wheelhouse.

“Loukas is a very talented researcher and a genuine subject matter expert who always impresses our clients with his ability to add value. A committed, tireless leader, this promotion is well deserved.”