Williams (pictured) has more than 30 years’ experience in the market research industry and was most recently at GlobalLexicon. He has also been managing director of healthcare data collection business, M3 Global Research and was business development director at E-Tabs, a market research software firm.

Immediately prior to joining Maru/Blue he worked as a freelance consultant.  In this new role, he will be based in Southampton.

Ged Parton, CEO of Maru Group, said: “We are excited to announce the expansion of Maru/Blue to the UK, a key geographic market with significant opportunities for growth. Paul’s wealth of experience and knowledge of the local market makes him the perfect choice to lead and develop Blue’s UK operations.”

Maru/Blue is headquartered in Toronto and operates several market communities across Canada and the US including Springboard America, Maru Voice Canada and the recently acquired Hispanic panel, Tú Cuentas.