Hawn was previously senior vice-president at Maru/Matchbox. He rejoins the company after two years working at insight companies MetaForesight and Sparks & Honey, where he was head of cultural strategy.

In his new role as president of the technology sector, Los Angeles-based Hawn will be responsible for leading client insights in the vertical.

Ged Parton, chief executive of Toronto-headquartered Maru Group, said: “Andrew is clever, collaborative and committed to delivering technology based advisory. Andrew is a real people person who delivers insight, develops new products, builds multi-platform strategies – he will be a huge asset to our technology clients”.