The platform, called Measure Platform, will provide fully permissioned behavioural, demographic and psychographic data from multiple sources to examine consumer insights.

The first phase of the new platform will include Apple and Android app usage, in-app purchases, TikTok in-app behaviours and search, Google search, YouTube, mobile web browsing and Amazon purchases.

The data will be used to build a picture of consumer behaviour from areas, including app usage, web browsing, purchase transitions, media consumption and social activity.

Owen Hanks, chief executive and co-founder at Measure Protocol, said: “For decades, the adoption of consumer-centric behavioural data has been unrealised due to burdensome technology and processes, and yet it continues to be recognised as a pivotal source for understanding consumer engagement.

“We have developed technology that directly addresses challenges in this space and takes the pulse of the digital consumer. Our clients rely on this data heavily for important decisions, and they have been asking for new ways to access it.”