The data centre will host all of Medallia’s Experience Cloud Solutions, which includes video, digital, speech and text analytics and the company’s artificial intelligence product Athena.

The company currently has nine other data centres across the world in Seattle, Denver and Santa Clara in the US, Toronto, Montreal, London, Frankfurt, Amsterdam and Sydney.

The Singapore data centre is part of a concerted effort by the company to support customer growth and expand across APAC.

Gavin Selkirk, APAC vice-president and general manager at Medallia, said: “The Singapore data centre plays an integral part in ensuring we deliver on the data security and regulatory requirements of businesses who are scaling up customer and employee experience programmes.

“We already have customers using the infrastructure and it will become the default location for many of our Asian customers.”