The agreement allows Dirbato to work with Medallia on its sales and services, including in areas such as customer experience advisory services.

Medallia run a software-as-a-service (SaaS) platform called Medallia Experience Cloud, which helps to capture people’s daily lives through the analysis of video, social media, calls and other information.

The partner programme allows companies to develop products and services that work alongside those provided by Medallia. The partnership with Dirbato follows a partnership with Japanese telecommunications company SoftBank Corp last year.

Manabu Oura, head of Japan at Medallia, said: “We recognise the continued value our strategic partners bring to Medallia, and we welcome Dirbato to our program and look forward to working alongside them.”

Shin Aoki, partner at Dirbato, added: “As customer and employee experience gains greater traction in Japan, we are delighted to be partnering with Medallia.”