Mediamark probes digital magazine consumption with in-home survey
The firm will conduct 1,000 in-home interviews looking at the consumption of digital magazines in a variety of ways – whether online, in PDF format or on a mobile phone, e-reader or tablet device.
Results will help to determine what new interviewing language needs to be added to the Survey of the American Consumer, which provides ratings for consumer magazines. The revamped survey is slated for 2011.
MRI president and CEO Kathi Love (pictured) said: “The magazine industry is poised for what many believe will be a powerful game changer – e-reading in all its forms, including via tablets and mobile apps. MRI intends to take the lead in measuring magazine content across all devices as, and if, consumers’ magazine-reading behaviour changes.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments